"Elearning does not need to be introduced, it needs be identified. Elearning is not confined only to online courses or learning applications, it is everywhere."

3 Awesome MS Excel Features That Can Make Instructional Designing Easier.

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Sunday, January 6, 2019

Elearning Cataloge

Lately, Elearning Catalogue shared a post on Facebook, on which a Facebook user shared her opinion.

You can see the post and the comment in the above image.

In response to the comment, Elearning Catalogue promised to come back with an explanation to the post. Before we jump directly to the answer, let's take a bit long route by understanding the beginning of digital learning and why it is booming.

Have you ever wondered what made us all shift from traditional learning to the digital learning?

I am completely convinced with one of the reasons - it is because the Internet is increasingly seeping into all the facets of our life. It has made information available at our finger tips. The ease of access to all the worldly information has made us fall for the Internet and now, it has become our first choice to quench our thirst of knowledge. Today, we find learners of almost all the age groups watching science experiments, learning alphabet and counting through rhymes, fixing issues in their electronic devices by How to videos, and pursuing online certification to get their dream jobs and promotions.

The first reason made me come up with the second reason that is, people these days are not only looking to gain some knowledge but for the shorter ways to learn  new skills in a lesser time without turning pages. Hence, the need of the Internet (online)learning or elearning has become evident.

As learners are shifting towards the new ways with the new need, the teaching activities  has to be significantly conducted where the learners are and as per the demands of the learners. The teaching in  the Internet age promises to teach tomorrow's skill today. Moreover, it gets updated easily with the current trend. Whereas, the traditional learning doesn 't promise to teach existing or future skills but provides the useful knowledge and information. It also consumes considerably a lot of time to update the course material.

I will share my experience, I was pursuing my graduation in a college. I had friends there, who regularly used to attend classes and study for exams. They were totally dependent on the theories of the books and syllabus that was taught in the college. Unlike this group, there were other set of pupils who used to attend the classes often but at the same time they kept learning new skills through Massive Open Online Courses (MOOC) and read about the market trends. They prepared themselves accordingly to meet the demands of the jobs that they would be doing in future in various industries.
After four years, when we all started looking for jobs, the second group bagged great gigs at very high package.

This explains, how traditional learning helps students pass the exams and gain some knowledge, but to add to the acquired knowledge and transform it into a skill, digital learning is a way one should definitely follow.It enables the learners, learn and grow quickly in  the rapidly changing circumstances of the future.

In a nut shell, the traditional teaching is not replaceable, but considering the rapidly changing world which is completely hijacked by the Internet and various digital technologies, the traditional teaching techniques need to blended with the digital teaching techniques. It will then help students learn the existing and future skills faster.

I hope, with this article I have justified the one-liner post that I shared on Facebook. If not, do reach out to me with your queries in the comment section. If you want to add to the article, do not hesitate to share your knowledge with us.

Let's elearn together.


Thursday, January 3, 2019


7 Content Marketing Lessons for Elearning Professionals

Content Marketing is an approach applied to promote products and services through content (in various forms) on different platforms of the Internet. There are certain factors involved in devising and implementing the content marketing strategies. These factors are derived after thorough analysis of the activities that are being performed online, needs and feedback of the customers, right time and right medium to reach out to the targeted customers and, so on. Though elearning and content marking sit in two different buckets and seemingly hold no association, there are many similarities in both of these with very little differences. Most of the times, the differences can be seen in the intended objectives, targeted audience, and the impacts that both of these create for businesses and consumers.

This article is a guide that will help you understand how the features of content marketing can be applied in the different stages of a course development. This article presents seven lessons of content marketing that according to me are already being applied in elearning perhaps without realizing it.

1. Create customers' personas: Create learners' personas


7 Content Marketing Lessons for Elearning Professionals

In content marketing, the first thing that we hear, is about the buyer's funnel. The customers personas are created on the grounds of their demographics, geographical locations, needs and their level of association with a business. And, later the personas are segregated in the different stages of the funnel. These stages are: Awareness, Consideration, Decision, Conversion, and Promotion. Now that you have a fair idea about the buyers personas, it becomes easier to resonate the concept with the learners personas.

When you plan to conduct any training, it is important to think before and beyond the actual training hours. One must  perform a thorough need analysis of the intended learners by knowing about the learners' needs, training objectives, their cognitive ability, demographics and so on. Before setting a plan for the training, it is equally, in fact even more important to set a plan to gather the above details correctly, create learners personas, and then segregate them after analyzing the collected details.

2. Document Content Strategy: Devise a training plan


7 Content Marketing Lessons for Elearning Professionals
Once you are handy with your learners' personas, you step up to do the second level of job which requires a bit more of brainstorming. As in content marketing, the strategy  revolves around the ad campaigns, timing, location, and medium of contact; similarly, in elearning the strategies contain type of training, medium of conduction, resources needed, length of the training, the approach for assessment among various others. Here, you will certainly appreciate all your hard work that you did in creating the personas.

3. Consistent Content Publishing : Consistency in the execution of the training

7 Content Marketing Lessons for Elearning Professionals
Who doesn't want their customers to come back? I don't think, anyone will raise their hand in response to this question. In order to keep your customers visiting you often, first you need to visit them wherever they go on the internet without being a intruder. In content marketing, it is not a good practice to abandon your customers after offering them a bite of a really tasty dish. Keep coming back with the more tasty and avant-grade recipes.
This concept of consistency is applicable in elearning as well, but in a different way. In elearning courses, consistency is significantly followed in the training content, images, length of the course, and style. Make sure you keep the training consistent without making it monotonous.  

4. Storytelling: Storytelling

7 Content Marketing Lessons for Elearning Professionals
Stories are one of the most impactful ways of teaching. Whether it is content marketing or elearning, if you want to leave a lasting impression or learning in your customers or learners head, include stories in your marketing and training processes. Believe me, stories are difficult to forget.

5. Analytics and Reporting: Track learning and record post-training feedback

 
7 Content Marketing Lessons for Elearning Professionals

In the digital world, you cannot rely on the assumptions or intuitions. Identify what data you have,  what are the sources of data, and how to organize and further use the data to analyze the performance of your marketing and yes, elearning. Incorporate assessments in your training and never miss to solicit training feedback from your learners. It will help you analyze the impact of your training and make amendments in the training material or the process if required.

6. Converting a Visitor to an Influencer: Transform a learning into an experience

7 Content Marketing Lessons for Elearning Professionals

"Through your marketing strategy, if you've successfully generated a lead for the business, don't think that it is the end of your job. The actual work starts after you get a customer: delight the customer with your offerings and let him do the rest of the marketing for your business." That's what the content marketing lesson  teaches to the marketers. In elearning, build a strategy to delight your learners. How? Involve them completely in the teaching learning process. As I mentioned earlier, stories are difficult to forget, use stories and scenarios, conduct activities that entail their complete involvement, and make your training itself a story that they can remember for eternity.

7.  Be There Where your Customers are: Be There Where Your Learners are

7 Content Marketing Lessons for Elearning Professionals
 
We do live in this world but also we exist and survive more in  the digital world. Make sure you be everywhere for your learners.

I will be pleased to see your views on  this article in the comment section. Do share your knowledge. Let us all E-learn together.

Image sources: Vecteezy, Flaticon, Freepik

Tuesday, December 11, 2018

elearning catalogue

Angry man 1 : You cant believe a word they say. You know what I mean. They are born liars.

(Reply) Angry man 2: Do you think you were born with a monopoly on the truth?

Angry man 1: He don't even speak good English.

(Reply) Angry man 3: He doesn't even speak good English.

You will get to hear enough of intriguing dialogues in the courtroom drama- "12 Angry Men".

 After watching the movie,  do share your reviews in the comment section. 

Sunday, October 21, 2018

MS-excel features

An instructional designer plays a pivotal role in any elearning project.  He wears different hats and juggles multiple tasks in the complete project life cycle. Structuring the training content and writing instructions for design, animation, and effects are not the only jobs an ID does; his role demands a lot more than these. Right from coordinating with clients to delivering the final course, an ID owns end-to-end responsibility of everything that comes his way. Before we begin, let's take a glimpse of tasks an ID performs:
roles of instructional designer

Without further ado, let's delve to find out how the following excel tips can make an instructional designer's job easier.

1. Analysis and course planning

Analysis is the first and foremost step of the course building process. Before you come up with any training plan, it is important to have a vivid information about your learners. It not only helps in the course planning, but also, if thoroughly done, it certainly enables you to meet the training objective. After being aware of the significance of analysis, the question appears- how can it be performed adequately and in an organized manner? 
MS-excel is the answer, or it is better to say that MS-Excel is the solution. 
The tool contains efficient statistical mechanism to organize and further analyze the data. The sort function(for small data base) and pivot table(for relatively big data base) can be used to categorize or group your data. You can use charts and tables for the pictorial representation of the data. The other very new feature of excel is People graph, which gives you infographical representation of the data you enter. 
All learners are not same; everybody has different learning approach, pace, and retention power. You can not achieve desirable results by offering same learning solution to all your learners. The training should be personalized as per the learner's need, medium of learning, age group, performance in the past, and among others. The aforementioned features of MS-excel can be used to keep the record of your learners, categorize them as per their training needs, and learning capabilities. 

2. Project planning and tracking

It is always recommended to document and track the project's status, client communications, feedback, and any changes to ensure the progress of the project as per the plan that was devised at the initial phase. 
Number of team members involved in the project, their availability, backup resources, anticipated risks, tasks and sub-tasks, start-date and end-date of the tasks, time required, and so on are the components that can be considered during the project planning. Planning in the beginning helps in  regulating all the project activities, whereas tracking and analyzing the progress enables you to anticipate risks. 
MS-excel offers templates like Gantt project plannerproject tracker, and milestone charting roadmap. These are ready-to-use comprehensive templates that can easily be utilized for the elearning projects. These templates not only help you in maintaining the efficiency of your resources but also enable you to understand the shortcomings and further optimize your process. 

3. Knowledge management system

This feature or template of MS Excel may be or may not be applicable for instructional designers. But, it is one of the sought-after  solutions  for elearning and IT organizations. 

These components in above image constitute the foundation of the knowledge Management (KM) of any organization. KM system template in MS-excel lets you track the performance, activities, requirements, and progress of all the three components. 

Go-through these features and templates and do share your reviews in  the comment section.

Sunday, October 7, 2018

It's a Wonderful Life

It's a Wonderful Life is one of those black and white movies which holds a position in the list of  top hundred movies of all time. Now, it also accommodates a space in my very own collection of the most favorite films.

If you are making your mind to watch it, do read my review .

The rapid advancement of elearning technologies is an evidence of how fast organizations are now adopting the online learning trend. This scenario gives me a valid reason to create this post.

Watch the video and know why the organizations are inclining towards elearning technologies to train their employees and grow their businesses.

PS:  I developed the video using an online application- Animoto.
 I used the trial version of the application, so, I had to carry their watermark along with my video.



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